Concept · fictional brand
Zeroth
A search studio that promises to make you the answer. So the site plays out the climb.
- Search & AI visibility studio
- I&D Studio · Websites
- October 2026
The brief
Zeroth is an invented SEO and AI-visibility agency from Cologne. The brief we set ourselves: make an abstract service (rankings, map packs, AI citations) visible and tangible, without one stock photo, and let the scroll itself make the sales argument.
Fiction, labelled
Zeroth is a fictional brand. Its clients, rankings and results are invented for this demo and labelled as illustrative on the site itself.
- Type
- Self-initiated concept
- Fictional company
- Search & AI visibility studio
- Built
- October 2026
- Built by
- I&D Studio · Websites
- Built with
- React
- Three.js · React Three Fiber
- Custom GLSL shaders
- GSAP ScrollTrigger
- Lenis
- Vite
Six moments worth the scroll.
The demo’s key moments, in order. Every screen is a capture of the live site.
(01) / 06
A lens on the headline
A real-time glass lens drifts across “Be the answer.” and refracts the type. Inside the letters, the search queries real customers type scroll past.
(02) / 06
The climb, as a film
A scroll-scrubbed 3D sequence: a query is typed, one result climbs from deep in the results to number one, and then an AI answer moves in above it. The film carries the argument.
(03) / 06
Above number one
When the result is cited inside the AI answer, the story has reached its point, and the film ends on it.
(04) / 06
Night turns to day
On “There’s a place above number one.” the page flips from dark to light and the Zeroth mark settles. A theme change used as a narrative beat.
(05) / 06
Six services, six instruments
Each discipline gets its own live illustration: a crawl tree for technical SEO, a question map for content, a map-pack grid for local search, an AI answer with its sources.
(06) / 06
Honest by design
Every illustrative figure and every fictional client is labelled where it appears, and market data carries its source. A demo that doesn’t pretend.
Same story. One hand.
Recomposed for one hand, not shrunk: the lens, the climb and the six instruments all run on a phone.
Want one like this?
Tell us what your brand needs to show. We’ll show you how it could move.
Websites by I&D Studio →Bring the bottleneck. We’ll bring the blueprint.
Tell us what you want to build or fix. We’ll show you exactly how we would approach it: systems, media, or both.
Let’s build the engine.
- (01) Email
- info@ibramdawwa-gmbh.de
- (02) Phone
- +49 1575 1702770
- (03) Regensburg
- local time
- (04) Response
- We reply within 1 business day.
Most agencies automate. Most studios create. We do both.