We map how your business really runs, find the automation with the biggest lever, then build, integrate and launch it. Scoped to the way you operate, not to a template.
One flow, end to end. A lead comes in and the machine takes it from there. Open any node to see what it does and where your team stays in charge.
Demo workflow with fictional data. 01 Lead captured, 02 voice bot calls back, 03 AI scoring, then 04a CRM updated for high scores or 04b nurture sequence for low scores, 05 follow-up sent, 06 report delivered. Each node is a button that shows what it does.
I&D Systems/Flows/lead-to-revenueDemo
Ready· Run 01
Hover or click a node to inspect it
IdleRunningDoneSkipped
Tap a node to look inside
InspectorIdle
01 · Trigger
Lead captured
A new lead arrives from your website form or a Meta lead ad. The flow checks the data, removes duplicates and records consent before anything else happens.
Human in the loop
Duplicates and suspicious entries are flagged for a person. Nothing is deleted automatically.
Input
Web form
Meta lead ad
Consent status
Output
Clean lead record
Source and campaign
Typically connects
Meta
n8n
Make
Zapier
02 · Voice
Voice bot calls back
An AI voice agent calls the lead back, asks your qualifying questions in a natural conversation and books a slot when it fits.
Human in the loop
Callers can ask for a person at any point. Your team reviews summaries and refines the script.
Input
Lead record
Your qualifying questions
Calendar slots
Output
Call summary
Transcript
Intent and next step
Typically connects
OpenAI
Anthropic
n8n
Make
03 · AI
AI scoring
A language model reads the call summary and form data, scores the fit against your criteria and picks the route. Every score comes with a reason in plain words.
Human in the loop
You set the criteria and the threshold. Borderline scores go to a person, not a rule.
Input
Call summary
Form data
CRM history
Output
Fit score
Route
Reason
Typically connects
OpenAI
Anthropic
n8n
Make
04a · CRM
CRM updated
A qualified lead becomes a deal in your CRM, with the call summary attached and an owner assigned. Nobody types notes from memory.
Human in the loop
Sales owns the deal. The system prepares it; a person takes the conversation from here.
Input
Qualified lead
Score and reason
Call summary
Output
Deal in the right stage
Notes and transcript
Task for the owner
Typically connects
HubSpot
Zapier
Make
n8n
04b · Sequence
Nurture sequence
Leads that aren't ready yet get a short, relevant nurture sequence instead of silence. Any reply or new signal re-scores them.
Human in the loop
Your team approves every template before it goes out. Replies land with a person, not a bot.
Input
Low-score lead
Interests from the call
Output
Sequence enrolment
Re-score trigger
Typically connects
HubSpot
n8n
Make
05 · Message
Follow-up sent
The right follow-up goes out on the right channel: a meeting link for hot leads, a useful resource for the rest. Written in your voice.
Human in the loop
Templates are approved once. Anything out of the ordinary waits for a human sign-off.
Input
Deal or sequence step
Approved templates
Output
Email or WhatsApp message
Delivery status
Typically connects
HubSpot
Zapier
Make
n8n
06 · Report
Report delivered
Every event in the flow feeds a weekly dashboard: leads in, calls made, routes taken, deals created. One view instead of five tabs.
Human in the loop
The report goes to the people who decide. They adjust rules and thresholds from what it shows.
Input
Flow events
CRM stages
Output
Weekly dashboard
Alerts when something stalls
Typically connects
HubSpot
n8n
Make
01 · Trigger
Lead captured
A new lead arrives from your website form or a Meta lead ad. The flow checks the data, removes duplicates and records consent before anything else happens.
Human in the loop
Duplicates and suspicious entries are flagged for a person. Nothing is deleted automatically.
Input
Web form
Meta lead ad
Consent status
Output
Clean lead record
Source and campaign
Typically connects
Meta
n8n
Make
Zapier
Event logDemo data · fictional lead
Waiting for a lead…
Demo data · fictional lead. Your build runs on your tools, by your rules, with EU-first data handling.
[SL: 03]Modules(03)
Seven modules.One machine.
Start with the module that removes your biggest bottleneck. Add the next one when it pays off. Every module plugs into the same system.
Index (07)
(01) / 07Voice
AI voice bots
A voice agent that answers, calls back and books. Day or night.
What it is
An AI agent on your phone line or callback flow. It speaks naturally, follows your script and knows when a person should take over.
What it does for you
Calls get answered, even after hours. No lead waits until Monday. Your team takes only the conversations that need a human.
Typical deliverables
+Call flows and qualifying script
+Voice and tone tuned to your brand
+Calendar booking and CRM logging
+Hand-over to a person at any point
(02) / 07Chat
AI chatbots
Precise answers on your site, from your own knowledge.
What it is
A chat assistant built on your documents, products and policies. It lives on your website, in your shop or in your support channel.
What it does for you
Customers get answers right away. Repeat questions stop flooding your inbox, and real cases reach your team with full context.
Typical deliverables
+Knowledge base from your content
+Guardrails and tone of voice
+Hand-over with full context
+Conversation logs for review
(03) / 07Flow
Workflow automation
Hand-offs, reminders and data entry that run on their own.
What it is
Automated flows for the steps your team repeats every day: intake, approvals, reminders, documents and status updates.
What it does for you
Less copy-and-paste, fewer dropped balls. Work moves to the next step the moment it's ready.
Typical deliverables
+Mapped and automated flows
+Error handling and alerts
+Approval steps where people decide
+A runbook for your team
(04) / 07CRM
CRM & integrations
Every call, score and note lands in the right record.
What it is
Your CRM wired to the channels around it, so forms, calls, chats, ads and orders flow in without anyone typing.
What it does for you
One source of truth. Sales sees the full history before the first word, and nobody writes notes from memory.
Typical deliverables
+CRM setup or clean-up
+Pipeline stages and ownership rules
+Two-way sync with your tools
+Lead routing and scoring
(05) / 07Audit
Automation audit
We map your workflows and show what to automate first.
What it is
A focused discovery sprint across your processes, tools and data. We trace where time and money leak, step by step.
What it does for you
A ranked list of what to automate, what to leave alone and what it takes. You decide on facts, not on hype.
Typical deliverables
+Workflow and tool-stack map
+Opportunity report, ranked by impact
+Effort and risk per opportunity
+A phased roadmap
(06) / 07API
System architecture & API integrations
Clean connections between the tools you already run.
What it is
The technical backbone: how your systems talk to each other, where data lives and how it stays consistent and secure.
What it does for you
Automations that don't break when one tool changes. A setup that grows with you, not a tangle of one-off connections.
Typical deliverables
+Architecture blueprint
+API and webhook integrations
+Data model and field mapping
+Monitoring and documentation
(07) / 07Data
Custom dashboards
The numbers that matter. In one view.
What it is
Live dashboards fed by your CRM, ads, shop and support tools, built around the questions you actually ask.
What it does for you
No more Monday spreadsheets. Everyone sees the same numbers and spots problems while there's still time to act.
Typical deliverables
+KPI definition session
+Live dashboard on your data
+Automated weekly reports
+Alerts when something drifts
[SL: 04]Where it pays off(04)
Where itpays off.
Four places where automation earns its keep first. Written as the rules the system follows. Typical scenarios, not promises: your audit decides where to start.
Sales
(A)
Speed to lead, without the sprint.
When
a lead fills in your form late at night,
Then
the voice bot calls back, qualifies and books a slot in your calendar.
When
a call ends,
Then
summary, score and next step land in the CRM on their own.
When
a deal goes quiet,
Then
the deal owner gets a nudge, full history attached.
Support
(B)
Answers first. Tickets second.
When
a customer asks where their order is,
Then
the chatbot answers from live shop data.
When
a question needs a person,
Then
it reaches your team with the conversation and context attached.
When
the same question keeps coming back,
Then
it shows up in the weekly report, so you fix it at the source.
Operations
(C)
Work that moves itself to the next step.
When
a new order or contract comes in,
Then
documents, tasks and notifications appear in the right tools.
When
an approval is pending,
Then
the right person gets a reminder, not the whole team.
When
data changes in one tool,
Then
every connected system stays in sync.
Marketing
(D)
Every lead traced back to its source.
When
a Meta lead ad converts,
Then
the lead sits in your CRM with campaign and consent before anyone opens the inbox.
When
a lead isn't ready yet,
Then
a short nurture sequence keeps the conversation warm instead of letting it go silent.
When
it's Monday morning,
Then
a dashboard shows which campaigns bring pipeline, not just clicks.
[SL: 05]Discovery(05)
Six stepsbefore we build.
Every system starts with a clear picture of how your business runs today. Then we decide together what to automate, and in which order.
Our target: a first system blueprint within 72 h of kickoff.
(01)
Automation audit
We trace how leads, data and requests move through your business, and where time leaks.
Output→Leak map
(02)
Workflow mapping
Every step, hand-off and tool, drawn the way the work really happens.
Output→Process maps
(03)
Stakeholder alignment
The people who run the process agree on goals, rules and where a human stays in the loop.
Output→Goals and owners
(04)
Tech-stack review
What your tools can do, where your data lives and what should stay exactly as it is.
Output→Stack assessment
(05)
Opportunity report
Every candidate ranked by impact, effort and risk. You see what comes first and why.
Output→Ranked opportunities
(06)
Integration roadmap
A phased plan with timelines, owners and milestones. Then the build starts.
Output→Phased roadmap
[SL: 06]Delivery(06)
Then we build.In the open.
One loop for every engagement, systems and campaigns alike: audit, build, launch, iterate. You review working systems, not slides. Initial automation builds are usually live within 3–6 weeks.
(01)/ 04
Audit
A focused discovery sprint. We trace how leads, data and content move through your business today, and rank where time and money leak.
You get
+Workflow and tool-stack map
+Opportunity report, ranked by impact
+Creative brief and concept directions
+Phased plan with timelines and owners
(02)/ 04
Build
We wire automations into the tools you already run and put campaigns into production. You review working material, never slideware.
You get
+System blueprint and architecture
+Integrations: CRM, voice, chat, APIs
+Campaign frames and variations
+Feedback loops at every milestone
(03)/ 04
Launch
We go live in stages. Every workflow and every asset passes QA before a customer sees it. Then your team takes the controls.
You get
+Staged go-live with QA
+Channel-ready formats: 9:16, 4:5, 1:1
+Dashboards and reporting
+Handover and team onboarding
(04)/ 04
Iterate
Real performance data decides the next move. We tune automations, test new creative angles and scale what works.
You get
+Performance reviews
+New creative angles and variants
+Workflow tuning
+Ongoing support
Timing
How fast it moves
Indicative timings. The audit sets your real plan.
Weeks from kickoff
01W2W3W4W5W6W
7272 h
Target
Kickoff → first tangible output
A system blueprint, campaign concepts, or both.
01W2W3W4W5W6W
55– – 1010business days
Typical
Campaign packs, brief → delivery
Depending on scope.
01W2W3W4W5W6W
33– – 66weeks
Usually
Initial automation builds live
Depending on scope and the tools involved.
01W2W3W4W5W6W
[SL: 07]How we work(07)
What you can hold us to.
01
Embedded in your workflow
A specialist team that learns your systems, your people and your targets before building anything.
02
Performance first
Every automation answers one question: does it move the business forward? If not, it doesn't ship.
03
Grounded decisions
No speculative builds. Logic, routing and priorities follow how your operation actually runs.
04
Transparent at every stage
You're informed at every step. We move fast, never blind, and your feedback is part of the build.
[SL: 08]Tool-agnostic(08)
Your stack.Not ours.
We build on the tools you already run. A new one only comes in when it clearly earns its place.
Examples of platforms we work with
n8n
Make
Zapier
HubSpot
OpenAI
Anthropic
Shopify
Meta
Not on the list? If it has an API, we can usually connect it.
Logos shown for illustration. All trademarks belong to their owners.
[SL: 09]FAQ(09)
Straight answers.
The questions we hear on almost every first call.
01How fast do we see first results?
We aim for a first tangible output within 72 hours of kickoff: a system blueprint, campaign concepts, or both. Campaign packs typically take 5–10 business days from brief to delivery, depending on scope. Initial automation builds are usually live within 3–6 weeks.
02Are you based in Germany? How do you handle GDPR?
Yes. We're based in Regensburg and work EU-first. Data protection and regulatory requirements are part of the design of every system from day one, not bolted on at the end.
03What does onboarding look like?
A focused discovery sprint. We map your current stack and workflows, agree on priorities, then hand you a phased build plan with timelines and owners.
04Can you work with the tools we already use?
Yes. We're tool-agnostic. We design around your current workflows and only recommend changes where they clearly make things faster or better.
Next step
Bring the bottleneck. We’ll bring the blueprint.
Tell us what you want to build or fix. We’ll show you exactly how we would approach it: systems, media, or both.